Created by award-winning author and illustrator Rosemary Wells in 1979, Max & Ruby tells the tale of two bunny siblings. Rosemary was inspired to create the books by observing her eldest daughter as she tried to teach her little sister how to talk, dress and eat neatly, resulting in hilarious conversations and the convoluted opposite of following directions. With 30 original book titles and over 45 tie-in book titles, Max & Ruby celebrated its 40th publishing anniversary in 2019.
Following the success of the publishing program, Nelvana, an Emmy® award-winning production and distribution company celebrating its 50th anniversary this year, partnered with Rosemary to produce a 7-season long television series. A preschool classic airing since 2003, Max & Ruby has become a pop culture icon with fans creating TikTok videos on this ultimate comfort brand.